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1、想找一篇关于《网络营销与传统营销的比较研究》的外文文献和翻译
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Thework marketing and traditional marketing what's different Thework marketing theoretically, the Inte, no time, by many regional limits and even means al greatly ahead, contain great business Opportunity. Practically, it al or marketing, just with the hightech means, he al has a management idea problem, al have strategic planning questions, there's a environmental analysis, a target market, a marketing strategy and method of performance, marketpetition and develop such problems, the offline (the traditional marketing) all do bad enterprise, it is impossible to do in Inte marketing. A, management concept , strategic concept problems At large, global focus on planning, small, the ability to implement ornamented with attitude, can al affect thework marketing, lack of an overview ability and ideas, and there is no effective implementation of means,work marketing may not well. What is the status of thework, and your customers in the target market is where, how, what, market target marketing steps, marketing measures, key and breakthrough I'm afraid all is to consider. The market need planning, customer need planned measures, marketing tool needs a system arrangement. , at present a lot of enterprise dedicated products and service marketing and advertising sales; , corporate image of the publicity and promotion; , online enterprise cooperation; So on, including various enterprises create more means, more features. Online marketing invalid, may be realistic marketing of these means are not in value result is marketing al stay in "selling concept" performance. Three, marketing style problem Marketing not pragmatic, eager, blundering wind al reflect on thework. Build a web site and send me emails, they want to receive one transaction, the hope customers buying immediately, the management process of the reality doesn't lay the foundation of the blood, toil, enterprise management level of the enterprise's business credit enhancement, and establish, enterprise customer reurces' training, enterprise technical quality progress, cultivate enterprisepetitive advantage, where is the day will achieve no advantage in offline, is the advantage on the Even the site itself, al not the wish input, expect the "bottom line, evenwork marketing" as is "without this marketing". Often hear a enterprise said, I built on the Inte websites, how will not bring a transaction, even visit people have no! He who seem hinting cause. Website customerse from visitors, and customer is produced by numerous visitors, you don't go to understand visitors (possible customer), where nakedly, lack of fundamental attraction peddle, again not to cultivate visitors reurces, whoe to visit you. Web site again not planning, content and insipid, information updates, and even fewer mistakes, me enterprises or even product prices have, me enterprise in different page price and type is paradoxical. Can you say this kind of practice is responsible earnestly, pragmatic Not on the Inte still good, just exposes his management style. Thework marketing, no target market, and no target market, no effective marketing mix strategy, no systematic thinking and planning, no foundation work dependably how can you be Although thework marketing and traditional marketing in the way a lot of difference, but marketing inmon is mutually, to do work marketing", must have the ability to do the traditional marketing, can more effectively, more and more channels for a greater scope on make full use of the Inte tools and reurces 。2、急！！！求市场营销方面的外文翻译